Making video makes the difference when it comes to online views and high impact ecommerce sales. Video is quickly becoming the king of high impact content generation for online promotions and marketing. Facebook has even said they expect the vast majority of their content will be in video format within just a few years. YouTube is driven by video content and is the second most searched platform on the planet just behind Google. Think of it this way, how much of your online consumption is in video format? What influence has video had on you?
• Wyzowl's research shows that people watch an average of 16 hours of online video per week. And, 84% of people say they've been convinced to buy a product or service by watching a brand's video.
• According to Google, YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined.
So, you are intimidated by video and think there is no way forward with video for you given your skills, equipment, etc.?
The first thing you should realize is that not every video has to compete on the same level as Star Wars. Video does not have to be complex, flashy, or expensive to produce.
If you are like most people in this century you have everything you need right in your own pocket, it’s called a cell phone. Most phones today have the ability to take very high-quality video. In fact, many film producers are now turning to their phones to supplement their other expensive video equipment. Smart Phones are compact, easy to use and relatively cheap (especially if you already own one).
Now you are probably thinking, well yeah, I can take a video, but it will suck. In the beginning it might. We all have a learning curve. Over time though it gets easier and better as your skill level increases. In fact, many people today make a living simply doing what is called an unboxing.
What is an unboxing video? Just what it sounds like, a video that shows someone opening a product. From that point they merely point out its features: color, size, weight, etc. Most of this is available to you already in the manufacturer’s specs.
Don’t let fear of your skill level or lack of quality deter you. Video production can be easy in the beginning. If the purpose is to showcase a product itself remember the idea is the product and not so much the quality of the video.
When taking product related video, the main thing to remember is your primary goal is to highlight its features.
Get your feet wet by starting with an unboxing type video and grow from there. Before getting started just rehearse the spec sheet for easy recall and make sure to have it handy in case you lose you train of thought.
Hate your voice? No problem, you can even create short videos with no sound at all. Simple videos where you are flipping a product around where people can see the features themselves. Optionally with a cheap video editing software you can even add in caption if you like.
Before getting started the one piece of caution we provide is; when something is simple keep it short. Under 2 minutes if possible. After 2 minutes people begin to lose interest unless there is a strong storyline behind the production.
To sum it up, video does not have to be complex or expensive to produce. Really it can be as easy as record and upload to a service like YouTube. The advantages that video can bring to your bottom line are vast and well worth giving it a try.
Over time if you get really good at product demonstration you may even have product makers and brands begging you, paying you and tossing free merchandise at you just to have you highlight their products. This is referred to as influencer marketing and pays many people very well. In fact, some of the wealthiest people on the planet now have made their money by being an influencer.
Still not convinced? Here are a few more stats to help:
• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
• 6 out of 10 people would rather watch online videos than television. (Google)
• Mobile video consumption rises by 100% every year. (Insivia)
• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
• A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
• YouTube is the second most popular website after Google. (Alexa)
• Users view more than 1 billion hours of video each day on YouTube. (YouTube)
• 59% of executives say they would rather watch a video than read text. (Wordstream)
• 75% of all video plays are on mobile devices. (eMarketer)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• 72% of customers would rather learn about a product or service by way of video. (HubSpot)
• People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
• 92% of users watching video on mobile will share it with others. (Wordstream)
• By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
• 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
• Social media posts with video have 48% more views. (HubSpot)
• 45% of Twitter users want to see more videos from celebrities. (Twitter)
• 90% of Twitter video views happen on a mobile device. (Twitter)
• Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
• The highest earner on YouTube made $22 million last year. He’s 7 years old.
• YouTube has 23,946,561 subscribers (and counting!) (SocialBlade)
• 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
• Facebook has over 8 billion video views per day. (TechCrunch)
• 75 million people visit Facebook’s video platform every day. (Adweek)
• Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
• Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
• Snapchat users watch 10 billion videos each day. (Mashable)
• Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
• Social video gets shared 1200% more than text and images combined. (Wordstream)
• Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
• 81% of businesses prefer to use Facebook for their video marketing. (Buffer)
• Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
• A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
• Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
• Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
• Video increases organic search traffic on a website by 157%. (Conversion XL)
• 25% of companies publish videos every week. (Buffer)
• 85% of consumers want to see more video content from brands. (HubSpot)
• 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
• 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
• 52% of marketers say video is the type of content with the best ROI. (HubSpot)
• Adding video to your emails can increase click rates by 300%. (HubSpot)
• 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
• On average, people spend 2.6x more time on pages with video than without. (Wistia)
• 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
• Video is expected to make up 82% of internet traffic by 2021. (Cisco)
• YouTube video kills it with over five billion views every day VideoNitch
• Videos under two minutes long get the most engagement. (Wistia)
• 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
• Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
• 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
• 65% of viewers skip online video ads as soon as possible. (CNBC)
• 93% of marketers use video. (SingleGrain)
• 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)
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