What is Guerrilla Marketing and how do you use it to drive online sales with little to no cost?
Guerrilla Marketing is the use of unconventional promotions used to promote products and services.
Some goals of Guerrilla Marketing are:
2. Captures Attention using an unorthodox approach
3. Stand out from others
4. Leave an impression
So how does one get involved with and take advantage of Guerrilla Marketing techniques? First and foremost, they must be willing to think outside the box. Maybe it is creating funny memes, maybe it is having a giant gun mascot costume made and paying someone to stand on the corner and point toward your store, maybe it is creating door/mailbox hangers announcing you buy and sell used guns, maybe it’s an advertisement wrapped hot rod at your local car show, maybe it is putting together a gun rights rally at the court house, maybe it is creating a wacky viral video, maybe it’s putting post it notes inside outdoor magazines at the local barber shop, maybe it is just dressing up as a Guerrilla holding a sign and going to your local gun/knife show or walking city streets at night, maybe it is as simple as having a gun giveaway. The possibilities are limited only to your imagination. If after considering things and you still have no idea feel free to consider the ideas above.
Often times those who practice Guerrilla Marketing will seek out highly visible public/internet spaces. The idea here is to get in front of as many eyes as possible. When doing so it is important to try to seize opportunities where you will most likely be in front of your primary customer demographic.
In a declining economy, Guerrilla Marketing is an increasing solution to giving companies the comparative edge over others. During times where companies are downsizing and cutting costs, companies look to Guerrilla Marketing as a cheaper strategy than conventional marketing. Instead of investing money in the marketing process, Guerrillas invest energy, time and creativity. If done successfully, companies will be able to reach conventional goals for profits and growth with a smaller marketing budget. If all goes well, you will gain quick brand recognition and possibly even free media.
As with all marketing the most important thing is follow-through. If you make a promise in your marketing piece, make sure to honor your promises. Those who fail with proper follow-through are remembered for their marketing and the bad experience is often shared online with others or by word of mouth – the ultimate in Guerrilla Marketing techniques.
Ease of use!